← Figma
Figma role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A collaborative design platform for brainstorming, prototyping and building products in real time.
Who you'd be calling
Design leads, Product managers and Engineering managers at startups, small companies and design teams
Your opener
“Hi [Name], this is [You] from Figma. I know I'm calling out of the blue. How do your designers and developers share work and feedback right now?”
Problems you solve for them
- Designers and developers work in separate tools, so handoffs are slow
- Feedback gets scattered across email and chat
- Teams can't see the latest version of a design
Discovery questions to ask
- What tools do your designers use today, and how do they share work?
- How do you collect feedback on designs?
- How long does it take to go from a design to something built?
Objections they'll throw at you
“I'm busy right now.”
→ Totally understand, I'll be quick. Is there a better time this week for 5 minutes?
“We're not interested.”
→ Fair enough. Can I ask what your team uses for design today, so I understand your setup?
“We already use something for that.”
→ Got it. Does it let designers, developers and PMs work together in the same file in real time?
“Send me an email.”
→ Happy to. Who on your team would care most about design collaboration, so I can include them?
Competitors worth knowing
Sketch, Adobe, Penpot
Interview tips for this company
- Learn the basics of how designers and developers work together, so you can talk about handoff problems in plain language.
- Open a free Figma file and try it before your interview, since many buyers are designers who will notice if you've never used it.
Written from public information about Figma to help you practice. Ask an insider what their role play looked like; it's the best prep there is.