← FareHarbor
FareHarbor role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Online booking and management software for tour and activity businesses, owned by Booking Holdings.
Who you'd be calling
Owners and operations managers of tour companies, boat rentals, museums, food tours, escape rooms and activity businesses
Your opener
“Hi [Name], this is [Your Name] from FareHarbor. I know you're probably out running a tour or about to be, so I'll keep it short: we make it easy for customers to book your tours online without you answering phones all day. Got a quick minute?”
Problems you solve for them
- Taking bookings by phone or spreadsheet wastes time and loses sales
- Double bookings and overbooking
- Customers can't easily book online, especially on mobile
- Hard to sell through online travel sites and keep availability in sync
Discovery questions to ask
- How do customers book with you right now: phone, website or a mix?
- What happens when two people try to book the last spot on a tour?
- How much of your day goes to bookings and paperwork instead of running the experience?
Objections they'll throw at you
“I'm busy right now.”
→ Of course, I know you're on the move. When's a better time to call, maybe before your first trip or after your last one?
“We're not interested.”
→ No problem. Out of curiosity, how many bookings do you take by phone each week? If it's a lot, that's the only thing I'd like to chat about.
“We already use something for that.”
→ Good to hear you have a system. How is it working when it's peak season and the phones get busy?
“Just send me an email.”
→ Sure thing. Is this the best email for you, and what's the one thing you'd want to see in it, like pricing or how online booking works?
Competitors worth knowing
Rezdy, Peek, Bokun, Checkfront
Interview tips for this company
- Remember FareHarbor started in Hawaii and is owned by Booking Holdings. It's a good thing to mention if the interviewer asks why you like the company.
- Your buyers are busy owners, often outdoors. Keep your role play friendly, simple and short.
- Practice a few examples of operators like boat rentals, food tours and museums so you can sound familiar with their world.
Written from public information about FareHarbor to help you practice. Ask an insider what their role play looked like; it's the best prep there is.