← Facilities Management Express
Facilities Management Express role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud software that tracks maintenance work orders, preventive maintenance and assets for facilities teams and school districts.
Who you'd be calling
Facilities directors, maintenance supervisors and operations managers at K-12 school districts and other organizations with buildings to maintain.
Your opener
“Hi, this is Sam. I know I'm calling out of the blue, so do you have 30 seconds to tell me if I'm even calling the right person? I work with facilities teams who are tired of chasing maintenance requests through email and spreadsheets, and I wanted to see if that sounds familiar.”
Problems you solve for them
- Work requests pile up on paper, email or spreadsheets and things get missed
- Equipment breaks down because preventive maintenance isn't scheduled or tracked
- Leaders can't show how much maintenance costs or where the time goes
Discovery questions to ask
- How do maintenance requests get to your team right now?
- How do you keep track of preventive maintenance on things like HVAC and boilers?
- When your director asks what maintenance cost last year, how long does it take to pull that together?
Objections they'll throw at you
“I'm busy right now.”
→ Totally get it, I'll be quick. Can I ask one question about how you handle work orders, and if it's not a fit I'll let you go?
“We're not interested.”
→ Fair enough. Most people I call say that before they know what I do. Can I ask how you track work orders today, so I know if it's worth another conversation?
“We already use something for that.”
→ Good, then you're already organized. What do you like about it, and is there anything you wish it did better?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the biggest headache in your maintenance process right now? Then I'll pick a time we can both look at it.
Competitors worth knowing
Brightly (SchoolDude / Asset Essentials), UpKeep, Limble CMMS
Interview tips for this company
- Learn what a work order and preventive maintenance are in plain terms so you can talk like someone who gets the job.
- Practice with school budgets in mind: districts care about tight budgets, safety and compliance, so connect your pitch to saving money and avoiding emergency repairs.
Written from public information about Facilities Management Express to help you practice. Ask an insider what their role play looked like; it's the best prep there is.