← Every.io
Every.io role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
One platform for startups' banking, bookkeeping, payroll, tax, and HR, with AI doing much of the busywork.
Who you'd be calling
Founders and CEOs of early-stage startups, plus operations or finance leads at small startups with no full-time finance team.
Your opener
“Hi {name}, this is {you} from Every. I work with startup founders on getting banking, bookkeeping, payroll and taxes into one place. Do you have a quick minute to see if that's even a problem for you?”
Problems you solve for them
- Founders lose time on bookkeeping, taxes and payroll instead of building
- Using many separate tools for banking, payroll and accounting gets messy
- Startups worry about compliance and mistakes without a finance person
Discovery questions to ask
- Who handles your books, payroll and taxes right now?
- How many different tools or vendors do you use for your back office?
- How much of your own time goes to finance admin each week?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, founders always are, which is why I called. Can I book 15 minutes later this week when it suits you?
“Not interested.”
→ No problem. Just so I understand, is the back office already handled well, or is it just not on your radar yet?
“We already have an accountant and tools.”
→ That's great to hear. Do your accountant, payroll and bank all work together smoothly, or do you end up juggling them yourself?
“Send me an email.”
→ Sure thing. What would be most useful in it: how we handle bookkeeping, payroll, or taxes?
Competitors worth knowing
Mercury, Brex, Gusto, Pilot, Bench
Interview tips for this company
- Know the pitch: one place for banking, bookkeeping, payroll and tax. Be ready to say it simply.
- The company says it's YC-backed and Series A, so show you can talk to founders in their world: busy, scrappy and short on time.
Written from public information about Every.io to help you practice. Ask an insider what their role play looked like; it's the best prep there is.