← Eventbrite
Eventbrite role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Ticketing and marketing platform that helps event organizers sell tickets and promote events.
Who you'd be calling
Event organizers, promoters, community managers and marketing leads at small businesses, venues, festivals, and organizations
Your opener
“Hi [Name], this is [Your Name] from Eventbrite. I saw you run events, so I'll keep it quick: we help organizers sell more tickets and promote their events in one place. Do you have a minute to tell me how you sell tickets today?”
Problems you solve for them
- Selling tickets and tracking attendees by hand takes time
- Hard to reach new people who would attend
- Payments, check-in and refunds are messy to manage
- Organizers can't tell which marketing is bringing ticket sales
Discovery questions to ask
- How do you sell tickets for your events today?
- How do you get the word out and find new attendees?
- What's the most time-consuming part of running an event for you?
Objections they'll throw at you
“I'm busy right now.”
→ I hear you, event days are crazy. Could I call you back at a quieter time, like tomorrow morning?
“We're not interested.”
→ Understood. Just so I know, do you sell tickets online at all, or mostly at the door?
“We already use something for that.”
→ Got it, lots of organizers do. What made you pick it, and is there anything you'd change about it?
“Just send me an email.”
→ Happy to send something. Which type of events do you run, so I can make sure the email is actually relevant?
Competitors worth knowing
Ticketmaster, Universe, Ticket Tailor, Eventeny
Interview tips for this company
- Be familiar with the product as a user: look at an Eventbrite event page and try the ticket flow before your interview.
- Know the difference between selling to a one-time organizer and a repeat organizer. Ask which one it is.
- Keep your pitch about helping people sell tickets and fill seats, not about features.
Written from public information about Eventbrite to help you practice. Ask an insider what their role play looked like; it's the best prep there is.