← Enterpret
Enterpret role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI platform that gathers customer feedback from many sources and turns it into insights product teams can act on.
Who you'd be calling
Product managers, heads of product, customer experience and support leaders at mid-size software and consumer tech companies.
Your opener
“Hi Sam, this is Alex from Enterpret. We help product teams turn messy customer feedback, like tickets and reviews, into clear priorities. Do you have a minute to tell me how your team handles that today?”
Problems you solve for them
- Customer feedback scattered across support tickets, reviews, surveys and calls
- Teams read feedback by hand and miss patterns
- Hard to prove which customer problems should be fixed first
Discovery questions to ask
- Where does your customer feedback come from, and who reads it?
- How do you decide which customer problems to fix first?
- How long does it take to pull together a feedback summary for leadership?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Can I ask one question about how you track feedback, and then you decide if it's worth a longer chat?
“We're not interested.”
→ Understood. Is that because feedback analysis is already covered, or is it not a priority this quarter?
“We already use a tool for feedback.”
→ Nice. Does it pull in all your sources, like support, reviews and calls, in one place, or do you still do some of it by hand?
“Just send me an email.”
→ Sure. So I send something relevant, who on your team feels the feedback overload the most: product, support or research?
Competitors worth knowing
Dovetail, Thematic
Interview tips for this company
- Be ready to explain 'customer feedback intelligence' in one plain sentence, as in finding patterns in what customers say.
- Tailor to the persona: product managers care about priorities, CX leaders care about customer pain and churn.
- Mention you've looked at the product and try one real example of messy feedback to show curiosity.
Written from public information about Enterpret to help you practice. Ask an insider what their role play looked like; it's the best prep there is.