← Edia
Edia role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI tutoring and learning software that supports K-12 students in school, sold to school districts.
Who you'd be calling
District leaders: Superintendents, Chief Academic Officers, Curriculum and Math/ELA Directors, and Technology Directors.
Your opener
“Hi Dr. Rivera, this is Alex from Edia. I know you're busy, so I'll be quick. I work with districts on helping students get extra practice and support in class. Could I ask how your district handles that now?”
Problems you solve for them
- Students are behind and teachers can't give one-on-one help to everyone
- Tight budgets and pressure to show learning results
- Teachers are overloaded and short on time
- Worry about AI safety and student privacy
Discovery questions to ask
- How do you give struggling students extra support today, and is it enough?
- How do you decide which new tools to try, and who signs off?
- What would the district need to see in order to feel safe about AI, like privacy and teacher control?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, schools are hectic. I only need one minute: is student support in math or reading a focus for this year? Is there a better time to call back?
“Not interested.”
→ Okay, thanks for being direct. Is that because budget is set, or because AI in classrooms is not something you're considering? I'd like to respect that.
“We already have a tutoring or curriculum program.”
→ That makes sense. Does it give every student support when they need it, or is it limited by staff and hours? We'd work next to what you have.
“Just send me an email.”
→ Happy to. What grade level or subject matters most to you? I'll keep the email on that and keep it short.
Competitors worth knowing
Khanmigo, Amplify, Zearn
Interview tips for this company
- Learn how districts buy: budgets, school board approval, and the school-year calendar. Mention you know sales cycles are slow.
- Be respectful about AI in schools. Show you understand student safety and that teachers stay in charge.
Written from public information about Edia to help you practice. Ask an insider what their role play looked like; it's the best prep there is.