← Doxel
Doxel role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI software that tracks construction progress automatically, giving executives clear updates and making the field team's job easier.
Who you'd be calling
VPs of construction, project executives, owners' reps and general contractor leaders at large construction firms and owners
Your opener
“Hi [Name], this is [You] from Doxel. I know your day is packed with projects. We help construction leaders see real progress on site without manual reports. Can I ask how you track progress today?”
Problems you solve for them
- Progress reporting is manual and often out of date
- Delays and cost overruns show up too late to fix
- Owners and executives lack a clear view of how projects are really going
Discovery questions to ask
- How do you find out whether a project is on schedule today?
- How often have you found a problem late that you wish you'd seen sooner?
- Who has to spend time putting together progress reports, and how long does it take?
Objections they'll throw at you
“I'm busy.”
→ Understood, I'll be brief. Could I get two minutes now, or would a short call later this week suit you better?
“Not interested.”
→ No problem. Is progress tracking already working well for you, or is it just not a priority right now?
“We already use a tracking or reality-capture tool.”
→ Good to know. What does it show you well, and what do you still end up checking by hand?
“Send me an email.”
→ Happy to. What would you most want in it, an example report or how it saves the field team time?
Competitors worth knowing
OpenSpace, Buildots
Interview tips for this company
- This is an enterprise sale with senior buyers, so practice a short, respectful opener and be ready for gatekeepers.
- Learn terms like general contractor, owner, schedule delay and cost overrun, and tie every answer back to catching problems early.
Written from public information about Doxel to help you practice. Ask an insider what their role play looked like; it's the best prep there is.