← doinstruct
doinstruct role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Training and onboarding software that puts short, role-specific lessons into frontline workers' daily tasks, in 35+ languages.
Who you'd be calling
Heads of Operations, HR, L&D, and Store or Site Managers at companies with many hourly frontline staff (retail, hospitality, logistics, manufacturing).
Your opener
“Hi Sam, this is Alex from doinstruct. I know I'm calling out of the blue. I work with ops teams that have a lot of hourly staff, and I wanted to ask how you get new hires trained right now. Do you have 30 seconds?”
Problems you solve for them
- New hires take too long to get up to speed and turnover is high
- Training is long, boring, and workers forget it
- Teams speak many languages and training isn't consistent across sites
- Hard to prove who is trained and whether it worked
Discovery questions to ask
- How do you train a new hire in their first two weeks today?
- How many languages or locations do you have to cover, and how consistent is the training?
- How do you know a person is trained, and what happens when a process changes?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. I only need one question: how long does it take a new frontline hire to be fully up to speed? Is there a better time this week to talk for 10 minutes?
“Not interested.”
→ Understood, I called you out of the blue. Out of curiosity, is training just not a priority this year, or is it handled well already? That tells me whether to follow up at all.
“We already use an LMS / training tool.”
→ That's common. Most LMS tools were built for office staff at a desk. Do your frontline people actually finish training in their normal shift, or does it get skipped?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the biggest training headache for your frontline team right now? Then I'll make the email about that.
Competitors worth knowing
Opus, Axonify, Mindtickle
Interview tips for this company
- Read their site and know their pitch: training built into daily work, not a separate course. Use that phrase in your own words.
- Pick one frontline industry (like retail or restaurants) and prepare a short example of a new hire's first week, so your call feels real.
Written from public information about doinstruct to help you practice. Ask an insider what their role play looked like; it's the best prep there is.