← Dill
Dill role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI software that helps wholesale distributors take orders and sell to their customers more easily.
Who you'd be calling
Owners, sales managers, and operations leaders at mid-size wholesale distributors.
Your opener
“Hi [Name], this is [You] from Dill. I work with wholesale distributors on cutting the manual work of taking orders. Do you have a minute to see if that applies to you?”
Problems you solve for them
- Orders come in by phone, email, and text and are entered by hand
- Sales reps spend time on order taking instead of selling
- Customers reorder slowly or mistakes slip into orders
Discovery questions to ask
- How do customers place orders with you today?
- How much of your reps' day goes to entering orders?
- What happens when an order has a mistake?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, distribution is busy. When is a quieter time to catch you for 10 minutes?
“Not interested.”
→ Understood. Just so I know, are orders already mostly automated for you?
“We already use an ERP.”
→ Many distributors do, and we work alongside it. Does your ERP help with orders coming in by email or text?
“Send me an email.”
→ Sure. What kind of orders do you handle most, so I can make it relevant?
Interview tips for this company
- Learn how wholesale distribution works: reps, repeat orders, and thin margins.
- Be practical and down to earth. Distributors like plain talk about saving time.
Written from public information about Dill to help you practice. Ask an insider what their role play looked like; it's the best prep there is.