← Cvent
Cvent role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Event management software for planners, plus sourcing tools that help hotels win event and meeting business.
Who you'd be calling
Event planners, meeting managers and marketing leaders at companies and associations; sales and revenue leaders at hotels
Your opener
“Hi [Name], this is [Your Name] from Cvent. I know you're busy planning, so I'll be brief: we help event teams manage registration, attendees and event data in one place. Do you have a quick minute to tell me how you run your events today?”
Problems you solve for them
- Planners juggle registration, emails and attendee data in too many tools
- Finding and comparing venues and hotels takes a lot of time
- Hotels struggle to get in front of planners looking for venues
- Hard to prove an event's results to leadership
Discovery questions to ask
- What tools do you use today for registration and attendee communication?
- How do you find and choose venues or hotels for your events?
- How do you report event results to your leadership?
Objections they'll throw at you
“I'm busy right now.”
→ Absolutely, event planners are always slammed. When would be a better 5 minutes this week?
“We're not interested.”
→ Okay, no worries. Can I ask how you manage registration and attendee lists today?
“We already use something for that.”
→ Makes sense. How well does it handle things like reporting and venue sourcing, or do you use other tools for that?
“Just send me an email.”
→ Sure. To make it useful, are you more focused on in-person events, virtual events, or both?
Competitors worth knowing
Eventbrite, Swoogo, Bizzabo, Hopin
Interview tips for this company
- Remember Cvent sells to two sides: planners and hotels. Ask which one you're calling before you pitch.
- Learn simple event terms like registration, RFP, attendees and venue sourcing so you sound comfortable.
- Be ready to explain the difference between events software and a simple ticketing tool.
Written from public information about Cvent to help you practice. Ask an insider what their role play looked like; it's the best prep there is.