← Curriculum Associates
Curriculum Associates role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Digital curriculum and assessment programs, including i-Ready, that help K-12 teachers see where students are and what to teach next.
Who you'd be calling
District curriculum directors, assessment coordinators, superintendents, and school principals at K-12 districts
Your opener
“Hi [Name], this is [You] from Curriculum Associates, the team behind i-Ready. I know you're juggling a lot this time of year. I'm reaching out to districts about how they track student growth. Is that something you're looking at right now?”
Problems you solve for them
- Teachers need clear data on where each student is struggling
- Students learn at very different levels in the same classroom
- Districts must show progress and results to families and leaders
Discovery questions to ask
- How does your district currently measure where students are in reading and math?
- How quickly do teachers get that data, and can they act on it?
- Who is involved when your district decides to change or add a program?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, schools are packed. When is a better time this week for a quick 10-minute call?
“Not interested.”
→ Fair enough. Is it that your current approach to assessment is working well, or that it's not a focus this year?
“We already use something for that.”
→ That's good to hear, many districts do. How well is it helping teachers decide what to teach next?
“Just send me an email.”
→ Sure thing. Would it be more helpful to see something on reading, math, or both?
Competitors worth knowing
Renaissance (Star), NWEA (MAP Growth), Amplify
Interview tips for this company
- Learn the basics of i-Ready: it combines diagnostic assessment with personalized instruction for reading and math.
- School budgets and decision cycles are slow and involve many people, so show you understand the timing and multiple decision makers.
Written from public information about Curriculum Associates to help you practice. Ask an insider what their role play looked like; it's the best prep there is.