← Culture Amp
Culture Amp role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps companies measure employee engagement and feedback, and support performance and development.
Who you'd be calling
Heads of People, HR directors, People Analytics and talent leaders at mid-size and larger companies
Your opener
“Hi [Name], this is [You] from Culture Amp. I know I'm calling cold. I talk with people leaders who want to understand employee engagement and turn survey results into action, and I wanted to see if that's on your plate. Do you have a minute?”
Problems you solve for them
- Leaders don't know how employees really feel until people quit
- Engagement surveys are slow and hard to act on
- Performance and development are handled inconsistently across teams
Discovery questions to ask
- How do you gather employee feedback today?
- What happens after you get survey results?
- How do you track performance and development across teams?
Objections they'll throw at you
“I'm busy right now.”
→ I understand, I'll be brief. Can I ask one question about how you collect employee feedback?
“Not interested.”
→ That's okay. Is employee engagement just not a focus this year, or is it handled well already?
“We already use a survey tool.”
→ Good to hear. How do you turn those results into action, and is that easy for managers?
“Just send an email.”
→ Sure. Which would be more relevant: engagement, performance, or development?
Competitors worth knowing
Qualtrics, Lattice, Glint, Peakon
Interview tips for this company
- Know the difference between engagement surveys, performance reviews and development tools, since Culture Amp covers all three.
- The posting stresses tailoring your message, so practice adjusting your opener for different industries and company sizes.
Written from public information about Culture Amp to help you practice. Ask an insider what their role play looked like; it's the best prep there is.