← Cribl
Cribl role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A data pipeline that routes, shrinks and reshapes logs and metrics before they reach costly tools.
Who you'd be calling
Security, IT operations and observability leaders (CISO, director of security engineering, platform/SRE heads) at mid to large enterprises.
Your opener
“Hi [Name], this is [You] from Cribl. I'm calling because teams that send lots of log data to tools like Splunk often find their bills grow faster than the value they get. Do you have a minute to see if that's true for you?”
Problems you solve for them
- Logging and monitoring tools charge by data volume, so costs balloon
- Data is stuck in one vendor's tool, which makes switching hard
- Teams drown in noisy data and struggle to find what matters
Discovery questions to ask
- Which tools do your security and IT teams send logs and data to today?
- How have those data costs changed over the last year or two?
- If you wanted to switch tools or add a new one, how hard would it be to move the data?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be brief. Is there a better time this week for a quick 15 minutes, or should I send two lines first on what I'm calling about?
“Not interested.”
→ Understood. Just so I'm not wasting your time, is data cost not a concern right now, or is someone else handling it?
“We already have a logging/SIEM tool.”
→ Makes sense, most teams do. Cribl sits in front of those tools rather than replacing them. Would it be useful to see how that could lower what you pay them?
“Send me an email.”
→ Sure thing. Who else on your team deals with logging costs, so I can include them? And could we pencil in a short follow-up?
Competitors worth knowing
Datadog, Splunk, Elastic
Interview tips for this company
- Understand the words 'telemetry', 'logs', 'SIEM' and 'observability' well enough to explain them simply.
- Remember Cribl works alongside tools like Splunk, so frame it as saving money, not ripping things out.
Written from public information about Cribl to help you practice. Ask an insider what their role play looked like; it's the best prep there is.