← Crexi
Crexi role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An online marketplace where commercial real estate is listed and sold, plus paid data and tools for brokers and investors.
Who you'd be calling
Commercial real estate brokers and brokerage teams, plus investors and owners who list or search for properties.
Your opener
“Hi [Name], this is [You] from Crexi. I saw you work on commercial deals, and I'm calling to ask how you find buyers for your listings today. Do you have a minute?”
Problems you solve for them
- Deals run on scattered emails, PDFs and personal contacts that are hard to search
- Listings don't reach enough qualified buyers
- Brokers lack good market data and tools to find and close deals faster
Discovery questions to ask
- Where do your listings get most of their exposure right now?
- How do you find and track down new buyers or new deals?
- What data or tools do you wish you had when you're pricing or pitching a property?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. I just want to see if getting your listings in front of more buyers matters to you. When's a better time for a 5-minute call?
“Not interested.”
→ Understood. Can I ask what you do today to get buyers to see your listings, so I don't waste your time on something that doesn't fit?
“We already use another site for listings.”
→ Plenty of brokers use more than one. What would make you add another place to list, more buyer traffic or better data?
“Send me an email.”
→ Sure, I can do that. What would you most want to see in it: how listings get exposure, or the data and tools?
Competitors worth knowing
LoopNet, CoStar
Interview tips for this company
- Be able to explain in one sentence what CRE means: offices, warehouses, apartment buildings, retail and so on, not houses.
- Know that Crexi sells to two groups, brokers who list and investors who search, and ask which one the interviewer wants you to call.
Written from public information about Crexi to help you practice. Ask an insider what their role play looked like; it's the best prep there is.