← Cotality
Cotality role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Property data, analytics and appraisal software that helps lenders, appraisers and real estate firms understand property value and risk.
Who you'd be calling
Heads of Mortgage Operations, Appraisal Managers, Risk and Analytics leaders at lenders, appraisal firms, brokerages and insurers.
Your opener
“Hi [Name], this is [Your Name] with Cotality. We help lenders and real estate teams get clearer property data and valuations. I'm curious how your team gets property information today. Do you have a quick minute?”
Problems you solve for them
- Slow, manual appraisal and property research processes
- Weak property data leads to bad valuations and risk calls
- Hard to pull property insights into daily workflows
Discovery questions to ask
- Where does your team get property data and valuations today?
- How long does an appraisal or property review take from start to finish?
- What happens when the data you get is wrong or incomplete?
Objections they'll throw at you
“I'm busy, can't talk.”
→ No problem, I'll keep it short. I only want to learn how you handle property data right now. Would a quick call tomorrow work better?
“We're not interested.”
→ Understood. Just so I know I'm not wasting your time later, is property data something you buy from outside, or build in-house?
“We already have a data provider.”
→ Good, most teams do. Is there any part of the process, like valuations or risk, where you wish the data was stronger?
“Send me an email.”
→ Sure thing. What would be most useful to see in it: valuation, appraisal tools or risk data?
Competitors worth knowing
ICE Mortgage Technology (formerly Black Knight), Verisk, ATTOM
Interview tips for this company
- Cotality was formerly known as CoreLogic. Mentioning that you know this shows you did your homework.
- Know the basics of how a mortgage works, because most of your buyers care about lending speed and risk.
Written from public information about Cotality to help you practice. Ask an insider what their role play looked like; it's the best prep there is.