← CoStar Group
CoStar Group role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
CoStar sells property data and listing subscriptions, and Matterport 3D scans that turn buildings into digital tours.
Who you'd be calling
Commercial and residential brokers, agents, property owners and facility managers at real estate firms.
Your opener
“Hi [Name], this is [You] from CoStar. I'm reaching out because we help real estate teams showcase properties with 3D tours and find the right deals with better data. Is this a bad time for a quick question?”
Problems you solve for them
- Brokers need reliable data on properties and market trends
- Listings need to get attention from buyers and tenants
- Walking a property in person costs time and money
Discovery questions to ask
- How do you show properties to remote buyers or tenants today?
- Where do you get your market and property data?
- How many in-person showings turn out to be a bad fit?
Objections they'll throw at you
“I'm busy.”
→ I get it, I'll keep it short. Can I ask just one question about how you market your listings?
“Not interested.”
→ No worries. Out of curiosity, would fewer wasted showings be useful to you, or is that not a problem?
“We already use something.”
→ Great. What do you like most about it, and is there anything you wish it did better?
“Just email me.”
→ Of course. Is your priority better listing visibility or better market data, so I send the right info?
Competitors worth knowing
Crexi, Moody's CRE
Interview tips for this company
- Know that the profile text is about Matterport, which CoStar owns, so ask which product the role sells.
- Practice describing a 3D digital tour in one simple sentence.
Written from public information about CoStar Group to help you practice. Ask an insider what their role play looked like; it's the best prep there is.