← Conversion
Conversion role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Agentic marketing automation platform where AI agents run growth campaigns, replacing older tools like Marketo and HubSpot.
Who you'd be calling
VPs and Directors of Growth, Marketing Ops and Demand Gen at enterprise and fast-growing software companies.
Your opener
“Hi Sam, this is Alex from Conversion. I know I'm calling cold. We help growth teams run campaigns with AI agents instead of clunky legacy tools. Do you have a minute to tell me how your team handles that today?”
Problems you solve for them
- Legacy tools like Marketo and Pardot are clunky and need heavy admin work
- Growth teams juggle many tools across acquisition and retention
- Campaign setup is slow and depends on scarce marketing ops people
- Teams struggle to personalize at scale
Discovery questions to ask
- Which tools does your team use to run campaigns today?
- How long does it take to launch a new campaign from idea to live?
- What part of your marketing stack does your team complain about most?
Objections they'll throw at you
“I'm busy right now.”
→ Of course. Could I send two lines on what we do and book 15 minutes early next week?
“We're not interested.”
→ No worries. Is your current setup working well, or is switching tools just not on the radar this year?
“We already use HubSpot or Marketo.”
→ Many of our customers did too. What's the one thing you wish it did faster or with less manual work?
“Send me an email.”
→ Happy to. Should I focus on speed of launching campaigns, replacing tools or personalization?
Competitors worth knowing
Marketo, HubSpot, Pardot
Interview tips for this company
- Know what marketing automation is: software that sends emails, scores leads and runs campaigns automatically.
- Enterprise deals involve many stakeholders and long cycles, so be ready to discuss patience and multi-threading.
- Be careful with customer names and funding claims; only repeat what's on the company's own site.
Written from public information about Conversion to help you practice. Ask an insider what their role play looked like; it's the best prep there is.