← Contentsquare
Contentsquare role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Analytics software that shows how people use websites and apps, so teams can fix problems and improve experiences.
Who you'd be calling
VPs and Directors of Digital, E-commerce, UX, Product and Marketing at mid-market and large online brands.
Your opener
“Hi [Name], this is [You] from Contentsquare. I know I'm calling out of the blue. We help digital teams see where visitors get stuck on a website or app, and I wanted to ask how you figure that out today. Got a quick minute?”
Problems you solve for them
- Teams don't know why visitors leave or fail to buy
- Hard to prioritize which website fixes will make the most money
- Digital teams rely on guesswork and opinions instead of real behavior data
- Slow detection of broken pages or confusing journeys
Discovery questions to ask
- How do you currently find out why visitors drop off before buying or signing up?
- How does your team decide which website or app fixes to work on first?
- What tools do you use today to track user behavior?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. When would be a better 10 minutes this week?
“We're not interested.”
→ Got it. Is understanding customer behavior on your site already covered, or just not a priority right now?
“We already use Google Analytics.”
→ Lots of teams do. It shows what happened, but how are you finding out why visitors struggle?
“Just email me something.”
→ Happy to. What's the one metric you're trying to improve on your site so I can send something relevant?
Competitors worth knowing
Hotjar, FullStory, Adobe Analytics, Heap
Interview tips for this company
- Learn basic digital terms: conversion rate, bounce rate, heatmap, session replay, customer journey.
- Look up their 'human and agent journey' wording and be ready to say what it means in plain English.
Written from public information about Contentsquare to help you practice. Ask an insider what their role play looked like; it's the best prep there is.