← Constant Contact
Constant Contact role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Easy email marketing and digital marketing tools that help small businesses reach and keep customers.
Who you'd be calling
Small business owners and marketing managers, such as local shops, nonprofits, restaurants and service businesses.
Your opener
“Hi [Name], this is [You] from Constant Contact. We help small businesses send simple emails that bring customers back. Do you have a quick minute? Are you doing any email marketing right now?”
Problems you solve for them
- Owners have no time or marketing expertise
- They struggle to keep in touch with customers and bring them back
- Messy tools make campaigns hard to build and measure
Discovery questions to ask
- How do you currently stay in touch with your customers?
- Do you have an email list, and how often do you send to it?
- What's the hardest part of marketing for you with limited time?
Objections they'll throw at you
“I'm busy running the business.”
→ Totally, that's exactly why I'm calling: this saves time. Can I have 30 seconds, or is there a better time today?
“Not interested.”
→ No problem. Just curious, is word of mouth keeping you busy enough, or do you want more repeat customers?
“I already use Mailchimp / social media.”
→ Nice, so you already know it works. Are you happy with the results, or is it taking more time than you'd like?
“Send me an email.”
→ Sure. Which email address is best? And what kind of customers do you most want to reach, so I send the right example?
Competitors worth knowing
Mailchimp, HubSpot, Brevo
Interview tips for this company
- This is a high-volume, small-business call: show you can be warm, quick and respectful of an owner's time.
- Practice speaking in simple results (more customers, less time), not marketing jargon.
Written from public information about Constant Contact to help you practice. Ask an insider what their role play looked like; it's the best prep there is.