← Conga
Conga role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps companies quote, contract, and bill customers by connecting the steps of the revenue process.
Who you'd be calling
VPs of Sales Operations, Revenue Operations leaders, and Finance or Legal Ops at large companies.
Your opener
“Hi Casey, this is Alex from Conga. We help revenue teams get quotes and contracts out faster with fewer handoffs. Does that sound like something you're dealing with?”
Problems you solve for them
- Quotes and contracts take too long and need many approvals
- Sales, legal, and finance work in disconnected tools
- Renewals and billing errors lose revenue
Discovery questions to ask
- How does a deal go from quote to signed contract at your company?
- Where does it usually slow down, such as approvals or legal review?
- How do you track renewals and changes after the deal closes?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Is there a better 10 minutes this week to talk about your quoting process?
“We're not interested.”
→ Fair enough. Is your quote-to-contract process working well, or is it just not a focus right now?
“We already use Salesforce for this.”
→ Lots of teams do. How much of your quoting and contracts happens inside it, versus spreadsheets and email?
“Just send me an email.”
→ Happy to. Is your biggest pain quoting speed, contract delays, or renewals?
Competitors worth knowing
Salesforce CPQ, Icertis, DocuSign CLM
Interview tips for this company
- Learn CPQ means Configure, Price, Quote, and be ready to explain it simply.
- Since you'll sell to sales ops people, practice sounding like a peer who understands their daily frustrations.
Written from public information about Conga to help you practice. Ask an insider what their role play looked like; it's the best prep there is.