← Concept3D
Concept3D role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that powers interactive campus maps, 360 virtual tours, event calendars and room booking for universities.
Who you'd be calling
Marketing, web, admissions and communications leaders (Director of Marketing, Web Manager, VP Enrollment) at colleges and universities.
Your opener
“Hi [Name], this is [Your Name] from Concept3D. I know I'm calling out of the blue, but we help university marketing teams give students interactive maps and virtual tours of campus. Do you have 30 seconds for me to say why I called?”
Problems you solve for them
- Prospective students can't visit campus in person, so tours need to work online
- Old static or PDF campus maps are confusing and hard to keep current
- Events and room bookings are scattered across many tools and departments
Discovery questions to ask
- How do prospective students explore your campus today if they can't visit in person?
- What does your current campus map look like, and who keeps it updated?
- How do you manage events and room reservations across departments right now?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally get it, I'll be quick. I'm just trying to find out if virtual tours are on your radar this year. Is there a better time later this week for a 10-minute chat?
“We're not interested.”
→ Fair enough, I'm not trying to push anything. Out of curiosity, are you happy with how prospective students experience your campus online today?
“We already have a map or virtual tour vendor.”
→ That's great, lots of schools do. Is it also handling events and room booking, or are those separate tools you have to juggle?
“Just send me an email.”
→ Happy to. So I send something useful, which matters more to you right now: virtual tours, maps, or events? And can I follow up Thursday?
Competitors worth knowing
Localist, Modern Campus, Ellucian
Interview tips for this company
- Learn the higher-ed buying cycle: budgets and decisions often follow the academic year, so ask about timing.
- Practice talking to marketing people who care about enrollment and the student experience, not technical specs.
Written from public information about Concept3D to help you practice. Ask an insider what their role play looked like; it's the best prep there is.