← Commify
Commify role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Business text messaging platform (Esendex) that lets companies send SMS to customers for alerts, reminders and marketing.
Who you'd be calling
Marketing managers, customer service leads, operations heads, and owners at small and mid-sized businesses that contact many customers.
Your opener
“Hi, it's Sam from Esendex. I know I'm catching you out of the blue. We help businesses reach customers by text so important messages actually get read. Do you have a quick minute to tell me how you contact customers today?”
Problems you solve for them
- Emails go unread, so reminders and offers get missed
- Missed appointments and late payments cost money
- Customers want quick, direct messages instead of calls
Discovery questions to ask
- How do you reach customers now when you need to remind or update them?
- What happens when a customer misses an appointment or payment?
- Who owns customer messaging on your team?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep this short. I just want to learn how you message customers today. Is there a better time later this week for 10 minutes?
“We're not interested.”
→ That's fair. Can I ask how you reach customers now? If it's working well, I'll leave you alone.
“We already use something for this.”
→ Good to know. Many teams already send texts or emails. How happy are you with open rates and with the cost?
“Just send me an email.”
→ Sure. So it's useful, what do you mainly want to message customers about: reminders, alerts, or promotions?
Competitors worth knowing
Twilio, EZ Texting, SimpleTexting
Interview tips for this company
- Know the basics of business SMS: it's permission-based, so opt-in matters. Mention it briefly to sound credible.
- The job post is an Account Executive role, so be ready to talk about how you'd move from first call to closing a deal.
Written from public information about Commify to help you practice. Ask an insider what their role play looked like; it's the best prep there is.