← Coast
Coast role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Fleet fuel card and spend management platform for commercial fleets, built by the co-founder of Bread.
Who you'd be calling
Fleet managers, owners, finance and operations leaders at mid-sized trucking and commercial fleet companies.
Your opener
“Hi Pat, this is Alex from Coast. I know I'm calling out of the blue. We help fleets save on fuel and keep better control of driver spending. How do you handle fuel cards today?”
Problems you solve for them
- Fuel is a large cost and is hard to track and control
- Drivers' fuel card spending can be misused or unclear
- Reconciling fuel and expense data takes time
Discovery questions to ask
- How do your drivers pay for fuel right now?
- How do you track and review fuel spending?
- What do you like or dislike about your current fuel card?
Objections they'll throw at you
“I'm busy.”
→ Got it, I'll be quick. When is a better time this week for a 10-minute call?
“Not interested.”
→ Understood. Are you happy with your current fuel costs, or is it just not a focus now?
“We already have a fuel card.”
→ Many fleets do. Is there anything you'd improve, like pricing, controls or reporting?
“Send me an email.”
→ Sure thing. How many vehicles do you run, so I send the right info? Could we also set a short follow-up?
Competitors worth knowing
WEX, Comdata, Fleetcor
Interview tips for this company
- Learn basic fleet vocabulary: fleet manager, fuel card, per-gallon discount, driver controls.
- Practice talking with practical, no-nonsense owners and fleet managers who answer calls between jobs.
Written from public information about Coast to help you practice. Ask an insider what their role play looked like; it's the best prep there is.