← Clay
Clay role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A tool that pulls in company and contact data from many sources and automates the research and outreach work around it.
Who you'd be calling
Heads of Growth, RevOps leaders, sales managers and founders at startups and growing companies.
Your opener
“Hi [Name], this is [You] from Clay. I know I'm calling out of the blue. We help growth and sales teams automate their prospect research, and I wanted to ask how your team builds lead lists today.”
Problems you solve for them
- Reps spend hours copying data between tools and spreadsheets
- Lead lists are out of date or missing key details
- Personalizing outreach to many prospects takes too much manual work
Discovery questions to ask
- How does your team build and update its lead lists right now?
- How much of the research and data cleanup is still done by hand?
- How do you personalize outreach when you're contacting a lot of accounts?
Objections they'll throw at you
“I'm busy right now.”
→ Got it, I'll be brief. Would tomorrow or later this week be a better time for a quick chat?
“We're not interested.”
→ Fair enough. Is prospect research already running smoothly for you, or is it just not a priority right now?
“We already use a data provider.”
→ Makes sense, lots of teams do. How do you handle it when one source doesn't have the contact you need?
“Send me an email.”
→ Sure. So I send the right thing, is your bigger challenge finding accurate data or automating the work after that?
Competitors worth knowing
Apollo.io, ZoomInfo
Interview tips for this company
- Look at how Clay describes itself publicly and practice explaining 'data enrichment' in plain words.
- Clay's buyers are often technical and growth-minded, so ask good questions and avoid overselling.
Written from public information about Clay to help you practice. Ask an insider what their role play looked like; it's the best prep there is.