← Ceros
Ceros role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Ceros lets marketers build interactive, immersive web content without writing code.
Who you'd be calling
Marketing leaders, content and digital experience managers, and creative directors at mid-size and larger brands.
Your opener
“Hi Taylor, this is Alex from Ceros. I know I'm interrupting your day, have you got a quick minute? We help marketing teams create interactive content without needing developers, and I wanted to ask how your team builds that today.”
Problems you solve for them
- Static PDFs and plain pages bore audiences
- Marketers wait on developers to build interactive content
- Hard to show content is driving engagement and conversions
Discovery questions to ask
- What kinds of content does your team publish, like reports, campaigns or lookbooks?
- How long does it take to go from idea to live, and who's involved?
- How do you measure whether people actually engage with it?
Objections they'll throw at you
“I'm busy.”
→ No worries, I'll be brief. Would a short call later this week work better?
“We're not interested.”
→ Fair. Is that because your content is working well today, or is it just not a focus right now?
“We already use design tools.”
→ Makes sense, lots of teams do. Are those tools easy for marketers to use alone, or do you still need developers for interactive pieces?
“Send me an email.”
→ Sure thing. What type of content would you want to see examples of?
Competitors worth knowing
Foleon, Uberflip
Interview tips for this company
- Look at Ceros's own website and examples before the interview. It's a product you can see, so describe one thing you liked.
- The profile says customers report longer engagement, so you can mention it, but say 'customers report' instead of treating it as a guarantee.
Written from public information about Ceros to help you practice. Ask an insider what their role play looked like; it's the best prep there is.