← Centric Software
Centric Software role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
PLM software that helps fashion, retail and consumer goods brands manage products from first concept to store shelf.
Who you'd be calling
VPs and Directors of Product Development, Design, Sourcing or Merchandising, and IT leads at fashion, footwear, home and consumer goods brands and retailers.
Your opener
“Hi [Name], this is [Your Name] from Centric Software. I know I'm calling out of the blue. I work with fashion and consumer brands that are trying to get products from design to store faster, and I wanted to see if that's something your team deals with. Do you have 30 seconds?”
Problems you solve for them
- Product data lives in spreadsheets and email, so teams work from different versions
- Slow handoffs between design, sourcing and factories delay launches
- Hard to track compliance, costs and supplier info across a big product range
Discovery questions to ask
- How does your team manage product specs and design changes today?
- When a style changes, how do design, sourcing and your factories find out?
- What slows down getting a new collection to market the most?
Objections they'll throw at you
“I'm really busy right now.”
→ Totally get it, I'll be quick. I just want to know if product handoffs between teams are a headache for you. Could I grab 10 minutes next week instead?
“We're not interested.”
→ Fair enough, I'm not sure it's a fit yet either. Out of curiosity, how are you keeping product data in sync between design and sourcing today?
“We already use something for this.”
→ That's good to hear, many of our customers did too. What do you like about it, and is there anything your team still handles in spreadsheets?
“Just send me an email.”
→ Happy to. So I send something useful, what's the biggest product development challenge on your plate right now?
Competitors worth knowing
PTC (FlexPLM), Lectra, Backbone PLM
Interview tips for this company
- Learn the basic idea of PLM (product lifecycle management): one shared home for everything about a product, from sketch to shelf.
- Read Centric's site for the product areas it lists (plan, design, source, buy, price) and be ready to name one or two in your call.
Written from public information about Centric Software to help you practice. Ask an insider what their role play looked like; it's the best prep there is.