← Cedar
Cedar role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cedar makes software that helps hospitals bill patients and collect payments in a simpler, friendlier way.
Who you'd be calling
Revenue cycle, patient financial services and patient experience leaders (VPs, directors, CFOs) at hospitals and health systems.
Your opener
“Hi Dana, this is Alex from Cedar. I know I'm catching you cold, do you have a quick minute? We help health systems make patient bills easier to understand and pay, and I wanted to ask how that looks at your hospital today.”
Problems you solve for them
- Confusing patient bills lead to unpaid balances and angry patients
- Staff spend too much time on billing calls and manual follow-up
- Patients want to pay online, and hospitals often make that hard
Discovery questions to ask
- How do patients get and pay their bills today?
- How much of your team's time goes to billing questions and collections calls?
- Have you looked at ways to improve the patient payment experience recently?
Objections they'll throw at you
“I'm busy.”
→ I get it, hospital days are packed. Can I grab two minutes now, or is there a better time this week?
“We're not interested.”
→ No problem. Is patient billing already in good shape, or is it just not a priority right now?
“We already use a billing vendor.”
→ Good to hear. How happy are you with the patient side of it, like payment rates and patient feedback?
“Send me an email.”
→ Sure. So I send the right thing, would it be more useful to see patient experience or collections results?
Competitors worth knowing
Waystar, R1 RCM, Experian Health
Interview tips for this company
- Know the founding story: a bad medical billing experience inspired Cedar's founders. It's a great human hook.
- Practice talking like someone who cares about patients, not just payments. Hospital buyers are very busy, so keep it short.
Written from public information about Cedar to help you practice. Ask an insider what their role play looked like; it's the best prep there is.