← Canva
Canva role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An easy online design tool for making presentations, social posts and marketing materials.
Who you'd be calling
Marketing managers, small business owners, Brand and Sales leads, and real estate team leaders at small and mid-size companies
Your opener
“Hi [Name], this is [You] from Canva. I know I'm calling out of the blue. How does your team create things like social posts, flyers or presentations today?”
Problems you solve for them
- Hiring designers for every flyer or post is slow and costly
- Team materials look inconsistent without brand rules
- Non-designers struggle with complex design software
Discovery questions to ask
- Who creates your marketing materials today, and how long does it take?
- How do you keep logos, colors and fonts consistent across the team?
- How much do you spend on outside design help?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be quick. Could I call you back at a better time this week?
“We're not interested.”
→ Understood. Can I ask how you handle design work today, just to see if it's even a fit?
“We already use something for that.”
→ That makes sense. Does everyone on the team find it easy to use, or does it all go through one person?
“Send me an email.”
→ Of course. What kind of materials does your team make most, so I can send relevant examples?
Competitors worth knowing
Adobe Express, Visme, VistaCreate
Interview tips for this company
- Canva is already famous with individuals, so be ready to explain why a business would pay for a team plan.
- The role is in Austin, so know the local business mix and be ready to say why you want to work there.
Written from public information about Canva to help you practice. Ask an insider what their role play looked like; it's the best prep there is.