← Campfire
Campfire role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An AI-native ERP and accounting platform with general ledger, revenue automation, and close management for growing companies.
Who you'd be calling
Controllers, heads of finance, and CFOs at startups and mid-market companies, often on QuickBooks or NetSuite.
Your opener
“Hi Morgan, this is Alex from Campfire. We build an AI-powered accounting system that teams use to replace NetSuite-style ERPs. Is it okay if I ask how your finance team is set up today?”
Problems you solve for them
- Legacy ERPs like NetSuite are expensive and clunky to run
- Month-end close and revenue tracking involve too much manual work
- Fast-growing teams need real-time numbers but get them late
Discovery questions to ask
- Which accounting system are you on today, and how long have you had it?
- How long does your close take, and what slows it down?
- How are you handling revenue recognition and reporting as you grow?
Objections they'll throw at you
“I'm busy right now.”
→ No problem. Could we find 15 minutes this week? I only need to ask a couple of quick questions about your close.
“Not interested.”
→ Totally fair. Is your accounting system doing everything you need, or just good enough for now?
“We already use NetSuite.”
→ Plenty of teams do. What would you change about it if you could, like cost, speed, or reporting?
“Send me an email.”
→ Will do. Should I focus on how it compares to NetSuite, or on how fast teams can switch over?
Competitors worth knowing
NetSuite, Sage Intacct, Rillet
Interview tips for this company
- Know the 'replaces NetSuite, SAP, and Oracle' pitch, and practice a calm answer when someone says they already use NetSuite.
- The about text mentions backers like Accel and Y Combinator; you can mention a young, fast-growing company but don't invent numbers.
Written from public information about Campfire to help you practice. Ask an insider what their role play looked like; it's the best prep there is.