← BusPlanner
BusPlanner role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps school districts plan bus routes, track buses by GPS and manage student transportation.
Who you'd be calling
Transportation directors, routing coordinators and operations leaders at K-12 school districts in the US and Canada.
Your opener
“Hi, this is Sam. I'm calling because I work with school transportation teams on route planning and bus tracking, and I know you're probably in the middle of a busy day. Do you have 30 seconds for me to explain why I called you?”
Problems you solve for them
- Building bus routes by hand takes ages and costs more in fuel and driver time
- Parents and schools constantly ask where the bus is
- Driver shortages and safety concerns make every inefficient route more painful
Discovery questions to ask
- How do you build and update your bus routes today?
- What happens when a parent calls asking where the bus is?
- How are you handling driver shortages and route changes during the school year?
Objections they'll throw at you
“I'm busy, it's the start of the school year.”
→ I completely understand, this is your busiest time. Would it be easier if I called back in two weeks, and what day works best?
“We're not interested.”
→ No problem. Out of curiosity, are your routes planned in-house with software or by hand? I just want to be sure I'm not wasting your time.
“We already use a routing system.”
→ That makes sense, a lot of districts do. How's it working for you, and is anything frustrating, like GPS tracking or the driver tools?
“Send me an email.”
→ Sure thing. What would you most want to see in it, routing savings, tracking or driver tools? Then I'll make it relevant and we can set a short follow-up.
Competitors worth knowing
Transfinder, Edulog, Tyler Technologies (Versatrans)
Interview tips for this company
- Know the school calendar: districts plan transportation in spring and summer, so timing matters when you ask for a meeting.
- Public-sector buyers move slowly and need approval from others. Practice asking who else is involved in the decision.
Written from public information about BusPlanner to help you practice. Ask an insider what their role play looked like; it's the best prep there is.