← Bullhorn
Bullhorn role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Cloud software that helps staffing and recruiting firms track candidates, manage clients, and fill jobs faster.
Who you'd be calling
Owners, VPs of Recruiting, and Operations leaders at mid-sized staffing and recruiting agencies
Your opener
“Hi [Name], this is [You] from Bullhorn. I know I'm calling out of the blue. I work with staffing firms on keeping candidates and clients in one place, and I wanted to see if that's something your team deals with. Do you have 30 seconds?”
Problems you solve for them
- Recruiters waste time on manual data entry and juggling disconnected tools
- Hard to see which candidates and clients are making money
- Slow placements mean lost deals to competing agencies
Discovery questions to ask
- What do your recruiters use today to track candidates and client jobs?
- How much time would you say they lose to data entry or switching between tools?
- When you want to know which clients or recruiters drive the most revenue, how easy is it to find out?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. I just want to see if it's worth a longer chat. Could I grab 15 minutes later this week?
“Not interested.”
→ No problem, I'd rather not waste your time. Out of curiosity, is it because things are working well, or just bad timing?
“We already use something for that.”
→ Good, then you already know how much a system matters. What do you like about it, and is there anything you wish it did better?
“Just send me an email.”
→ Happy to. So I send something useful, what's the biggest headache in your recruiting process right now?
Competitors worth knowing
JobDiva, Crelate, Zoho Recruit
Interview tips for this company
- Know that this role sits on the Marketing team under Demand Generation, so expect questions about working with campaigns and handing off leads to sales.
- Be ready to explain what an ATS and a CRM are in plain words, and why staffing firms need both.
Written from public information about Bullhorn to help you practice. Ask an insider what their role play looked like; it's the best prep there is.