← Buildertrend
Buildertrend role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Project management software built for home builders and remodelers to handle schedules, budgets, clients and payments.
Who you'd be calling
Owners and project managers at custom home building and remodeling companies, usually small to mid-sized.
Your opener
“Hi Pat, this is Alex from Buildertrend. We help home builders and remodelers keep schedules, budgets and client updates in one place. Do you have a quick minute, or did I catch you at a bad time?”
Problems you solve for them
- Juggling schedules, subcontractors and change orders in spreadsheets and texts
- Unhappy clients who want updates and can't get them
- Cost overruns and unclear budgets
- Slow billing and payment collection
Discovery questions to ask
- How do you keep clients and subs updated on a project right now?
- How do you track budgets and change orders as a job moves along?
- What takes most of your time in the office that you'd love to cut?
Objections they'll throw at you
“I'm busy.”
→ No worries, I know you're juggling jobs. When is a better 5 minutes, later today or tomorrow morning?
“Not interested.”
→ I hear you. Quick question so I don't waste your time: how do you handle client updates and change orders today?
“We already use something / spreadsheets are fine.”
→ A lot of builders say that. What's the most annoying part of making it work, and does it ever cause mistakes?
“Send me an email.”
→ Sure thing. Is your main goal better client communication, tracking costs or scheduling? I'll send what fits that.
Competitors worth knowing
CoConstruct, Procore, JobTread
Interview tips for this company
- Know the difference between home builders, remodelers and general contractors, and what a typical build schedule looks like.
- Be friendly and plain-spoken. Owners of small builders dislike jargon and hard selling.
Written from public information about Buildertrend to help you practice. Ask an insider what their role play looked like; it's the best prep there is.