← Brave
Brave role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Brave Search API gives developers and AI apps access to Brave's own independent web search index.
Who you'd be calling
Developers, engineering leads and heads of AI/product at AI startups and software companies building search, chatbots or AI agents.
Your opener
“Hi Sam, this is Alex from Brave. I know I'm calling out of the blue. Do you have 30 seconds to hear why I called? We help AI teams get live web search results from an independent search index through one API, and I wanted to see how your team handles that today.”
Problems you solve for them
- AI apps need fresh, accurate web results to ground answers
- Relying on big-tech search APIs means cost, rules and vendor lock-in
- Privacy and data-use worries when sending user queries to third parties
Discovery questions to ask
- How does your product get fresh web information into its answers today?
- Which search or data provider are you using, and what's annoying about it?
- Who decides on a search API here: engineering, product or finance?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll be quick. Would it help if I called back at a better time, say tomorrow morning?
“We're not interested.”
→ Fair enough. Can I ask what you use for web data today, so I know if I should stay out of your way?
“We already use another search API.”
→ That makes sense, a lot of teams do. Would you be open to testing a second source on a small project to compare results and cost?
“Just send me an email.”
→ Happy to. So I send you something useful, what's the main thing you'd want search results to do for your product?
Competitors worth knowing
Tavily, Exa, SerpApi
Interview tips for this company
- Learn Brave's pitch: its own independent search index and a privacy-first approach. Say 'independent' in your own words.
- Be ready for technical buyers: stay curious, don't bluff about APIs, and offer to bring in a teammate.
Written from public information about Brave to help you practice. Ask an insider what their role play looked like; it's the best prep there is.