← Brandwatch
Brandwatch role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that tracks what people say about brands on social media and turns it into insights.
Who you'd be calling
CMOs, heads of brand, social media, and consumer insights at large consumer brands and agencies.
Your opener
“Hi [Name], this is [You] from Brandwatch. I'll be upfront, this is a cold call. Do you have a quick minute for me to tell you why I picked up the phone?”
Problems you solve for them
- No clear view of what customers say about the brand online
- Slow to spot a PR problem or trending topic
- Hard to show leadership the results of social and influencer work
Discovery questions to ask
- How does your team keep track of what people say about your brand online?
- If a negative story started spreading tonight, how soon would you know?
- How do you report social results to leadership today?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it to one question. Do you track brand mentions across social today? If it's a bad time, when should I call back?
“I'm not interested.”
→ Fair enough. Can I ask how you spot customer trends or brand issues now, so I know if this is even relevant?
“We already use something for this.”
→ Good, so you already value this kind of data. What's working well, and where do you still have gaps?
“Just send me an email.”
→ Sure thing. To make it relevant, are you more focused on brand reputation, customer research, or influencer work?
Competitors worth knowing
Sprinklr, Meltwater, Talkwalker, Sprout Social
Interview tips for this company
- Know the term 'social listening': monitoring online conversations about a brand or topic.
- Brandwatch is part of Cision, so mention that if asked, and be ready to talk about PR and marketing teams.
Written from public information about Brandwatch to help you practice. Ask an insider what their role play looked like; it's the best prep there is.