← Boulevard
Boulevard role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that helps salons and spas manage bookings, payments, clients and staff.
Who you'd be calling
Salon and spa owners, studio managers and multi-location owners.
Your opener
“Hi, this is [Name] from Boulevard. I help salon owners make booking and checkout smoother for clients and staff. Do you have a quick minute?”
Problems you solve for them
- Missed appointments and gaps in the schedule
- Clunky booking and payment tools
- Hard to keep clients coming back
Discovery questions to ask
- How do clients book appointments today?
- How do you handle no-shows and payments?
- What do you like or dislike about your current software?
Objections they'll throw at you
“I'm with a client, I'm busy.”
→ Of course, I'll let you go. What's a better time to call, maybe before opening?
“We're not interested.”
→ No worries. Is your current setup working well, or is switching software just a hassle?
“We already use salon software.”
→ Good to know. What would you improve about it if you could?
“Send me an email.”
→ Sure. Is your biggest need online booking, payments, or client retention, so I can focus on that?
Competitors worth knowing
Vagaro, Mindbody, Fresha, GlossGenius
Interview tips for this company
- Learn how a salon day works: appointments, stylists, no-shows, tips and rebooking.
- The company profile is thin, so read their website to learn who they target before the interview.
Written from public information about Boulevard to help you practice. Ask an insider what their role play looked like; it's the best prep there is.