← Boon
Boon role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI tools that help construction companies prepare estimates and manage bids faster.
Who you'd be calling
Owners, chief estimators, and preconstruction or estimating managers at general and specialty contractors.
Your opener
“Hi [Name], this is [Your Name] from Boon. I'm calling because we help contractors put together estimates and manage bids with AI so your team can bid on more jobs. Is this a bad time for a quick question?”
Problems you solve for them
- Estimating by hand takes many hours per bid
- Missing bid deadlines or passing on bids for lack of time
- Errors in takeoffs and quotes that cost money
Discovery questions to ask
- How many bids does your team put out in a typical month?
- How long does it take to build one estimate, start to finish?
- Have you ever skipped a bid because you ran out of time?
Objections they'll throw at you
“I'm busy right now.”
→ I know you're on a job or busy bidding. Can I try you early tomorrow morning for two minutes?
“We're not interested.”
→ No problem. Is your estimating process working fine today, or are you just wary of new software?
“We already use something for that.”
→ Good to know. Is that spreadsheets or a specific tool, and how much of the work is still done by hand?
“Just send me an email.”
→ Will do. To keep it short, what type of projects do you bid on most?
Competitors worth knowing
Procore, Togal.AI, STACK
Interview tips for this company
- Contractors are practical and busy. Practice short, plain language and avoid tech buzzwords.
- Learn basic terms like estimate, takeoff, and bid so you sound like you respect their trade.
Written from public information about Boon to help you practice. Ask an insider what their role play looked like; it's the best prep there is.