← Bonusly
Bonusly role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Employee recognition software where coworkers give each other shout-outs and points that can be redeemed for rewards.
Who you'd be calling
HR leaders, people and culture managers, and heads of employee experience at small to large companies.
Your opener
“Hi [Name], this is [Your Name] from Bonusly. We help HR teams make employee recognition a daily habit. Do you have a quick minute for me to explain why I'm calling?”
Problems you solve for them
- Employees feel unappreciated and engagement drops
- Good people leave when recognition is rare or only comes from the boss
- HR needs a simple way to reinforce company values every day
Discovery questions to ask
- How do people at your company recognize each other today?
- How is employee engagement or turnover looking lately?
- Who owns culture and recognition programs, and what's their biggest challenge?
Objections they'll throw at you
“I'm busy right now.”
→ Totally understand. Would a quick 15 minutes next week work better, say Tuesday or Wednesday?
“Not interested.”
→ No problem. Is recognition already working well, or is it just not a priority at the moment?
“We already have a recognition program.”
→ Nice, that's a good start. How many people actually use it each week, or does it fade after launch?
“Just send me an email.”
→ Happy to. What are you hoping to improve most, engagement, retention or culture, so I keep it relevant?
Competitors worth knowing
Workhuman, Achievers, Kudos
Interview tips for this company
- Try Bonusly's own culture: the company shares its Un-Handbook publicly. Read it and mention it naturally.
- Be ready to show you value recognition yourself, since the product is about being genuinely appreciated.
Written from public information about Bonusly to help you practice. Ask an insider what their role play looked like; it's the best prep there is.