← Bloomerang
Bloomerang role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Donor management software that helps nonprofits track donors, run fundraising and keep supporters giving.
Who you'd be calling
Executive directors, development directors and fundraising managers at small to mid-size nonprofits.
Your opener
“Hi, it's Sam from Bloomerang. I know you're busy running the nonprofit. I help fundraising teams keep donors giving. Do you have a quick minute for me to explain why I'm calling?”
Problems you solve for them
- Donor info is scattered across spreadsheets and old systems
- Donors give once and never come back
- Small teams have little time for reporting and follow-up
- Hard to see who is likely to give again
Discovery questions to ask
- Where do you keep donor records today?
- How do you decide who to thank or follow up with after a gift?
- What share of your donors give again the next year?
Objections they'll throw at you
“I'm too busy.”
→ Of course, you've got a mission to run. Can I take 30 seconds to explain why I called, and if it isn't relevant I'll let you go?
“We're not interested.”
→ That's fair. Is keeping donors giving year after year already well covered for you, or is it something you'd like to improve?
“We already have a system.”
→ Good to hear. How happy is your team with it? Would it be worth a short look at how others make donor follow-up easier?
“Email me something.”
→ Happy to. Who handles donor data on your team, and what's the main thing you'd want to see in the email?
Competitors worth knowing
Blackbaud, Neon One, DonorPerfect
Interview tips for this company
- Learn nonprofit basics: donor retention, grants, and why budgets are tight. Show empathy for small teams wearing many hats.
- Be ready to explain 'donor retention' simply, since it is the core story for this product.
Written from public information about Bloomerang to help you practice. Ask an insider what their role play looked like; it's the best prep there is.