← Block (Square)
Block (Square) role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Card readers, point-of-sale systems and software that help small businesses take payments and run their shops.
Who you'd be calling
Owners and managers of small businesses like restaurants, salons, cafes and retail shops
Your opener
“Hi [Name], this is [You] from Square. I know I'm calling out of the blue, got a quick minute? We help local businesses take payments and manage sales in one simple system, and I wanted to ask how you handle checkout today.”
Problems you solve for them
- Accepting card payments is confusing and fees feel unclear
- Running sales, inventory and staff on separate tools wastes time
- Waiting days to get paid hurts cash flow
Discovery questions to ask
- How do customers pay you now: card reader, phone, online?
- What do you use to track sales and inventory?
- What frustrates you most about your current payment setup?
Objections they'll throw at you
“I'm busy right now.”
→ I get it, running a business is busy. Can I call you at a slower time, like before opening or after close?
“We're not interested.”
→ No problem. Out of curiosity, are you happy with what you pay in processing fees right now?
“We already use something for this.”
→ Great, then you know how it works. What do you like about it, and is there anything you wish it did better?
“Just send me an email.”
→ Sure. So I send something useful, are you more interested in lower fees or in simpler day-to-day tools?
Competitors worth knowing
Toast, Clover, Shopify, PayPal
Interview tips for this company
- Think of small business owners as busy and practical, so keep your calls short and plain, with no jargon.
- Be ready to explain a common term like 'processing fees' in one easy sentence.
Written from public information about Block (Square) to help you practice. Ask an insider what their role play looked like; it's the best prep there is.