← Bitwarden
Bitwarden role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An open source password manager that stores and shares passwords, passkeys and secrets safely for people and companies.
Who you'd be calling
IT managers, security leaders and engineering heads at small to large companies, plus DevOps teams managing secrets.
Your opener
“Hi [Name], this is [You] from Bitwarden. I'm calling because we help companies stop passwords from being shared in chats and spreadsheets. Do you have a minute to tell me how your team manages logins today?”
Problems you solve for them
- Employees reuse weak passwords or save them in unsafe places
- Teams share logins over chat and spreadsheets
- Developers leave API keys and secrets exposed in code
- Paying for a password tool that is costly or closed
Discovery questions to ask
- How do your employees store and share passwords right now?
- Do you have a company-wide password tool, and how many people actually use it?
- How do your developers handle API keys and other secrets?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll keep it short. Is there a better time this week for a quick chat about how your team handles passwords?
“We're not interested.”
→ Understood. Is that because passwords feel handled, or because it hasn't been a priority lately?
“We already use a password manager.”
→ Good, that's a smart move. Are you happy with the price, how many people use it, and how it handles developer secrets?
“Just send me an email.”
→ Of course. So it's relevant, is your bigger worry employee passwords or developer secrets?
Competitors worth knowing
1Password, LastPass, Dashlane, Keeper Security
Interview tips for this company
- Know the open source angle: anyone can inspect the code, which builds trust; explain it in plain words.
- Try the free version beforehand so you can speak from real experience in the role play.
Written from public information about Bitwarden to help you practice. Ask an insider what their role play looked like; it's the best prep there is.