← Bazaarvoice
Bazaarvoice role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Software that collects customer reviews and photos and shows them on brand and retailer sites to help shoppers buy.
Who you'd be calling
Heads of ecommerce, digital marketing, CX and brand managers at consumer brands and retailers.
Your opener
“Hi [Name], this is [Your Name] from Bazaarvoice. I know I'm calling out of the blue. I talk with ecommerce teams about using customer reviews to help shoppers feel confident buying, so I'm curious how you handle reviews today. Got a quick minute?”
Problems you solve for them
- Shoppers hesitate to buy without reviews and real photos
- New products launch with no reviews to build trust
- Brands want customer content in many places, like retailer sites, without extra work
- Hard to learn from customer feedback at scale
Discovery questions to ask
- How do you collect customer reviews and photos today?
- Do your reviews show up on retailer sites as well as your own?
- How do you use review feedback to improve products or marketing?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I'll keep it brief. I'm just curious whether building shopper trust with reviews is a focus this year. Could we do a quick call later this week?
“Not interested.”
→ Fair enough, thanks for telling me. Is that because reviews are already working well, or other things are taking priority?
“We already use something for this.”
→ That's good, reviews matter a lot. How well does your current setup get your reviews onto retailer sites, and is that something you'd want to improve?
“Just send me an email.”
→ Sure thing. To keep it useful, what's your bigger need right now: getting more reviews, or getting them in front of more shoppers?
Competitors worth knowing
Yotpo, Trustpilot, PowerReviews
Interview tips for this company
- Know what UGC (user-generated content) means: reviews, photos and videos made by customers, not the brand.
- Bazaarvoice's network connects brands and retailers, so be ready to explain why sharing reviews across sites helps both sides.
Written from public information about Bazaarvoice to help you practice. Ask an insider what their role play looked like; it's the best prep there is.