← Basata
Basata role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI tools that take over repetitive admin work at healthcare practices so staff have more time for patients.
Who you'd be calling
Practice owners, office managers and administrators at small and mid-sized medical, dental and specialty practices.
Your opener
“Hi [Name], this is [You] from Basata. I know you're busy with patients, so I'll be quick. We help practices cut down on repetitive admin work with AI. Can I ask how your front office is holding up?”
Problems you solve for them
- Front desk staff drowning in phone calls, forms and paperwork
- Admin tasks like scheduling and insurance steps take time away from patients
- Staff burnout and hard-to-fill admin roles
Discovery questions to ask
- What admin tasks take up most of your team's day?
- How many calls or tasks does your front desk handle in a typical day?
- If you could hand off one task to free up your staff, what would it be?
Objections they'll throw at you
“I'm busy, I have patients.”
→ Of course, patients come first. When is a quiet time for a quick two-minute call, maybe before opening or at lunch?
“We're not interested.”
→ No problem. Just curious, is your staff keeping up with the paperwork, or is it a struggle?
“We already have software for that.”
→ Good to hear. What does it handle well, and what is your team still doing by hand?
“Just send me an email.”
→ Sure. So I send the right thing, which admin task is the biggest time sink for your team?
Interview tips for this company
- Be respectful of clinicians' time and keep it short. Practice a 20-second opener.
- Know the basics of practice admin: scheduling, intake forms, insurance verification, and why privacy matters (HIPAA).
Written from public information about Basata to help you practice. Ask an insider what their role play looked like; it's the best prep there is.