← Axon
Axon role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
Sells Tasers, body cameras, and cloud software that stores and manages police video and evidence.
Who you'd be calling
Police chiefs, sheriffs, captains, and city or county officials who buy for law enforcement agencies.
Your opener
“Hi [Name], this is [Your Name] with Axon. I'm reaching out because we work with agencies on body cameras and digital evidence tools. Are you the right person to talk to about that?”
Problems you solve for them
- Departments need to stay accountable and transparent with the public
- Managing huge amounts of video evidence is slow and expensive
- Officers spend too much time on paperwork and reports
Discovery questions to ask
- What do your officers use today for body cameras and tasers?
- How does your team store and share video evidence right now?
- How much time do officers spend writing reports, and is that a challenge?
Objections they'll throw at you
“I'm busy right now.”
→ Understood, I know your days are packed. Is there a better time this week for a quick 10-minute call?
“We're not interested.”
→ No problem. Is that because you just refreshed your equipment, or because budget is tight right now?
“We already have a vendor for that.”
→ Good to know. When does your current contract come up, and what would you change about it if you could?
“Send me an email.”
→ Of course. What would be most helpful to include: cameras, evidence software, or pricing and grant options?
Competitors worth knowing
Motorola Solutions
Interview tips for this company
- Public sector deals are slow and tied to budgets, contracts, and grants. Be ready to ask about contract timing, not just interest.
- Be respectful and professional about law enforcement topics. Focus on safety, evidence, and saving officer time.
Written from public information about Axon to help you practice. Ask an insider what their role play looked like; it's the best prep there is.