← Axion
Axion role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI platform that helps manufacturers spot, investigate and fix product quality problems faster using customer and product data.
Who you'd be calling
VPs and directors of quality, product safety and customer experience at large manufacturers.
Your opener
“Hi [Name], this is [You] from Axion. I know I'm calling out of the blue. We help manufacturers catch product quality issues earlier. Do you have a moment to tell me how you handle that today?”
Problems you solve for them
- Quality problems found late, after customers complain or products are returned
- Slow root-cause investigation across many data sources
- Warranty costs and recall risk from issues that go unnoticed
Discovery questions to ask
- How do you find out about a quality issue today, before or after customers report it?
- When something goes wrong, how long does it take to find the root cause?
- What data do you pull together for that, and who does the work?
Objections they'll throw at you
“I'm busy right now.”
→ Understood. Is there a better time this week for a short call, or should I reach out to someone else on your quality team?
“We're not interested.”
→ Fair enough. Just so I understand, do quality issues usually get caught early on your end, or sometimes late?
“We already have a system for that.”
→ That makes sense, most manufacturers do. What does it tell you well, and where do you still dig manually?
“Send me an email.”
→ Happy to. To make it useful, which products or lines have the most quality or warranty headaches right now?
Interview tips for this company
- Learn manufacturing quality terms like defects, warranty claims, root cause, returns and recalls.
- Enterprise deals involve many people. Practice asking who else would care and how decisions get made.
Written from public information about Axion to help you practice. Ask an insider what their role play looked like; it's the best prep there is.