← Awin
Awin role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
An affiliate marketing network connecting brands with publishers who promote them and earn commission on sales.
Who you'd be calling
Ecommerce, affiliate, performance marketing and partnership managers or heads at brands and retailers.
Your opener
“Hi [Name], this is [You] from Awin. I'm calling because we help brands get new customers through partners who only get paid when a sale happens. Do you have a minute to tell me how you're handling partnerships right now?”
Problems you solve for them
- Paid ads cost more and more for each new customer
- Hard to find trustworthy partners who drive real sales
- Tracking and paying partner commissions is messy
- Brands want growth where they only pay for results
Discovery questions to ask
- Besides paid ads and email, what channels bring you new customers today?
- Do you run any affiliate or partner programs, and how are they performing?
- How do you track which partners actually drive sales?
Objections they'll throw at you
“I'm busy right now.”
→ No problem, I'll be brief. Is there a better time later this week for a quick five-minute chat?
“We're not interested.”
→ Understood. Out of curiosity, is it that affiliate hasn't worked for you, or that it's not on your radar yet?
“We already have an affiliate program.”
→ Great, that means you know it works. Are you happy with the quality and number of partners, or is there room to grow?
“Just send me an email.”
→ Sure thing. So it's actually relevant, are you more focused on getting new customers or getting more from the ones you have?
Competitors worth knowing
Impact.com, Rakuten Advertising, CJ Affiliate, PartnerStack
Interview tips for this company
- Know the simple model: brands pay commission only when a partner drives a sale, so risk is low.
- Be ready to explain affiliate in one sentence, like 'bloggers, deal sites and creators promote you and earn a cut'.
Written from public information about Awin to help you practice. Ask an insider what their role play looked like; it's the best prep there is.