← Avoca
Avoca role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
AI voice agents that answer every inbound call for home service companies, book jobs, and qualify leads.
Who you'd be calling
Owners, general managers, and office managers at HVAC, plumbing, roofing, and electrical companies.
Your opener
“Hi, this is Taylor from Avoca. I'm calling home service companies about what happens to calls that don't get answered. Do you have a quick minute to chat about that?”
Problems you solve for them
- Missed calls after hours or during busy times lose high-value jobs
- Office staff are overwhelmed answering calls and booking appointments
- Inconsistent call handling means leads aren't qualified or booked properly
Discovery questions to ask
- What happens to calls that come in after hours or when your team is busy?
- Roughly how many calls do you think go unanswered in a week?
- How much is an average new job worth to you?
Objections they'll throw at you
“I'm busy.”
→ Got it, I'll be quick. Can I ask just one thing: do you ever miss calls when the team is swamped? If so, I'll call back at a better time.
“We're not interested.”
→ Fair enough. Most owners tell me that, but missed calls cost real money. Would it be okay if I ask how many you think you miss each week?
“We already have an answering service.”
→ That helps, so you already see calls matter. How well does it book jobs and qualify the lead, compared with just taking a message?
“Send me an email.”
→ Happy to. To keep it useful, is your bigger problem missed calls after hours or during the day?
Competitors worth knowing
Rosie, Smith.ai, Ruby
Interview tips for this company
- Be ready to explain that AI voice agents talk to callers like a real receptionist, and expect skepticism from owners who worry about sounding robotic.
- Do the math on one missed call: if a job is worth a few hundred or thousand dollars, a few missed calls a week adds up fast. Use that in your pitch.
Written from public information about Avoca to help you practice. Ask an insider what their role play looked like; it's the best prep there is.