← Automox
Automox role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A cloud platform that automatically patches, configures and secures laptops, servers and other computers from one dashboard.
Who you'd be calling
IT managers, IT directors, sysadmins and security leads at mid-sized companies, plus owners and service leads at MSPs (outsourced IT firms).
Your opener
“Hi Sam, this is Alex from Automox. I know I'm calling out of the blue. I work with IT teams who are tired of chasing software updates on every laptop and server, and I wanted to see if that's something on your plate. Do you have 30 seconds?”
Problems you solve for them
- Patching computers by hand takes IT staff time and things get missed
- Unpatched software leaves security holes that attackers use
- Remote and hybrid laptops are hard to keep updated and consistent
- Small IT teams juggle too many separate tools
Discovery questions to ask
- How do you handle patching and updates across your laptops and servers today?
- How much of your team's week goes to patching, and how do remote machines fit in?
- When a serious vulnerability is announced, how long does it usually take to get everything fixed?
Objections they'll throw at you
“I'm busy right now.”
→ Totally fair, I'll be quick. I'm just trying to learn if patching is a headache for your team. Would it be better if I called back tomorrow morning or Thursday afternoon?
“We're not interested.”
→ No problem. Most IT folks tell me that until they see how many hours patching takes. Can I ask how you handle it today, so I don't waste your time?
“We already use something for patching.”
→ Good, that means it matters to you. Many teams keep their current tool and still struggle with remote machines or non-Windows devices. How well does yours cover those?
“Just send me an email.”
→ Happy to. So I send something useful and not generic, what's the biggest patching or device-management pain you have right now?
Competitors worth knowing
Ivanti, NinjaOne, ManageEngine, Tanium
Interview tips for this company
- Learn basic terms before the interview: endpoint, patch, vulnerability, MSP. Be able to explain each in one plain sentence.
- Know the two buyer types, in-house IT teams and MSPs, and be ready to say how your opener changes for each.
Written from public information about Automox to help you practice. Ask an insider what their role play looked like; it's the best prep there is.