AutoLeap role-play cheat sheet

For the mock cold call at the end of most SDR interviews.

What they sell, in one line

Cloud shop management software for independent auto repair shops: scheduling, estimates, technician management and invoicing.

Who you'd be calling

Owners and service managers of independent auto repair shops, usually small businesses with a few bays and technicians.

Your opener

“Hi, this is Sam. I know you're probably under a car right now, so I'll be quick. I work with independent shop owners on software that handles scheduling, estimates and invoices, and I wanted to ask how you run things today.”

Problems you solve for them

Owners juggle scheduling, estimates and invoices on paper or old software
Shops lose money from missed upsells and poor tracking of technician time
Customers expect text updates and easy approvals, which manual shops can't offer

Discovery questions to ask

How do you handle scheduling and estimates right now?
How do you keep track of what each technician is working on?
How do customers approve work, by phone call or text?

Objections they'll throw at you

“I'm busy, I've got cars in the shop.”

→ I get it, the shop comes first. When's a slow time, maybe early morning or end of day, that I could call back for five minutes?

“Not interested.”

→ No worries. Do you use software to run the shop now, or mostly paper and a basic system?

“I already have a shop system.”

→ Good, plenty of shops do. What do you like about it, and what's one thing you'd change?

“Just send me an email.”

→ Sure. Most owners don't have time to read much, so what's one thing you'd want to know first, price or features? I'll keep it short and follow up.

Competitors worth knowing

Tekmetric, Shop-Ware, Shopmonkey, Mitchell 1

Interview tips for this company

Talk like you respect small business owners: be short, direct and practical, since they're busy and skeptical of sales calls.
Learn a few shop terms such as estimate, repair order and technician efficiency so you sound comfortable in their world.

Turn this into a full practice scriptOpener, pitch, questions, objections, voicemail and close for AutoLeap.Generate

Written from public information about AutoLeap to help you practice. Ask an insider what their role play looked like; it's the best prep there is.