← Attio
Attio role-play cheat sheet
For the mock cold call at the end of most SDR interviews.
What they sell, in one line
A modern CRM for tracking customers, deals and relationships, built for startups and growing teams.
Who you'd be calling
Founders, heads of sales and RevOps leaders at startups and growing businesses.
Your opener
“Hi [Name], this is [You] from Attio. I know I'm calling out of the blue. We make a CRM for growing teams, and I wanted to ask how you keep track of your customers and deals today.”
Problems you solve for them
- Old CRMs are rigid, clunky and hard to adapt to how the team works
- Customer and deal data lives in scattered spreadsheets and inboxes
- Teams don't have a clear view of their pipeline
Discovery questions to ask
- What do you use today to track customers and deals?
- How easy is it to change your CRM when your process changes?
- How clear is your view of the pipeline right now?
Objections they'll throw at you
“I'm busy right now.”
→ No worries, I'll keep it short. Is there a better time this week to call you back?
“We're not interested.”
→ Fair enough. Is your CRM working well for the team, or is switching just not on the table right now?
“We already have a CRM.”
→ Got it. What's one thing about it you'd change if you could?
“Send me an email.”
→ Happy to. So it's useful, what matters most to you in a CRM, flexibility, ease of use, or reporting?
Competitors worth knowing
HubSpot, Salesforce, Pipedrive
Interview tips for this company
- Read Attio's job posting closely: the SDR role covers outbound and re-engaging prospects who dropped out, so be ready to talk about both.
- Show curiosity about CRMs you've used and what annoyed you; it makes your questions sound real.
Written from public information about Attio to help you practice. Ask an insider what their role play looked like; it's the best prep there is.